A website can look good and still be bad for business

I’ve seen websites with beautiful colors, smooth animations and modern layouts. But then you try to actually use them.

• The mobile version is confusing.
• The main CTA is hard to find.
• Pages take too long to load.
• Product information is all over the place.
• And checkout has too many unnecessary steps.

That’s why when I build a website, I don’t only think about how it looks. I think about what happens after someone lands on the page.

Three questions every page has to answer

1. Can they quickly understand the business?
2. Can they find what they need?
3. Can they easily take the next step?

Good design should make those things easier, not just make the website prettier. For me, a website has to do both: look good and work for the business.