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Notes from 200+ builds.
What I learn fixing and building stores for small businesses — written for owners, not developers.
ARTICLE5 OCT 2026 · 1 MIN READ
5 things to look for in a freelance web developer
The checklist I'd hand a client before they hire anyone — including me.
Read the article →ARTICLE5 OCT 2026 · 1 MIN READ
100+ reviews later: what small businesses get wrong about websites
Most owners don't have a website problem — the business problem is just showing up on their website.
Read the article →ARTICLE5 OCT 2026 · 1 MIN READ
A website can look good and still be bad for business
Beautiful colors, smooth animations — and a mobile checkout nobody can finish. What I check after someone lands.
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