The Jolly Joiner

Client’s requirement

The Jolly Joiner is a joinery and carpentry business in Stoke on Trent, running since 1996. They wanted a distinctive website that shows their residential, bespoke, fitting and commercial work, and that the owner can keep up to date without calling a developer.

My challenges

• Easy edits after handover. The owner needed to change details like phone, email and brand colour without touching page layouts.
• Consistent new sections. Any page the owner adds later had to keep the same look as the rest of the site.
• Calls from mobile. Most visitors want to ring a tradesperson quickly, so phoning had to take one tap.

Solutions

• A custom settings plugin. I built one settings screen for shared business details and brand settings, used everywhere on the site.
• Reusable custom widgets. I made Elementor widgets in the site’s design, so new sections stay on-brand while content stays visually editable.
• Mobile-first navigation. I added a mobile menu with one-tap calling, plus a video hero, scroll animations, animated counters and a photo dropdown menu.

Result A distinctive business website in the client’s own branding that the owner can manage without a developer: key details in one settings screen, page content edited visually.