AU Fashion

Client’s requirement

AU Fashion is a direct-to-consumer clothing and lifestyle brand. They wanted an online boutique that shows their collections with high-quality photos while keeping shopping and checkout quick and secure.

My challenges

• Heavy photos. Fashion needs sharp, high-resolution images, which can make pages slow, especially on mobile.
• Sizes and colours. Products come in many combinations of size, colour and material that had to stay easy to manage.
• Abandoned carts. Shoppers needed a short, reassuring checkout so they finish their purchase.

Solutions

• Image optimisation. I compressed images, used web-friendly formats, lazy loading and a CDN so pages load quickly.
• Smart filters. I set up product variations with Ajax filters, so shoppers switch options without the page reloading.
• Side cart. I built a slide-out cart and a shorter checkout layout to reduce the steps to buy.

Result AU Fashion now has a fast, polished store where customers browse collections and check out easily on phone or desktop.