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CoachTribe
Membership & learning ecosystem for professional coaches — powered by UNLP Instituut
Client’s requirement
CoachTribe, powered by UNLP Instituut, is a Dutch learning platform for coaches, leaders and HR professionals. They needed a membership site for 100+ on-demand courses, mixing coaching methods with business growth programs.
My challenges
- A huge course library. Over 100 masterclasses, with new content every month, had to stay organised and easy to browse.
- Membership plus LMS. Subscriptions, access levels and LearnDash courses (an online course system) had to feel like one smooth journey.
- Easy first sign-up. A €1 trial needed a clear, simple payment flow to turn curious visitors into members.
Solutions
- Netflix-style course grid. I built a card-based dashboard in Elementor that splits courses into Coaching Skills and Business Growth.
- Connected access. I paired LearnDash with membership tiers and role-based access, so only paying members see premium content.
- Simple checkout. I built a short checkout with clear pricing terms and iDEAL / Bancontact payments.
Result CoachTribe now has a modern, dark-mode membership site where the team can add new courses every month, and the €1 trial makes joining low risk for new members.
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