British-Sign.co.uk

Client’s requirement

British-Sign.co.uk teaches British Sign Language online to individuals, families, companies and healthcare teams. They needed a course platform with a flexible “pay what you can” price, group rates and long-term student access.

My challenges

• Lots of video. Sign language is visual, so the site needed thousands of clear video clips that play smoothly without overloading the server.
• Unusual checkout. Letting learners choose their own price, alongside group licences for companies, does not fit a standard shop checkout.
• Accessibility first. The site serves Deaf and hard-of-hearing users, so contrast, clear layouts and screen-reader support were essential.

Solutions

• Videos hosted elsewhere. I moved video streaming to dedicated external video hosting and CDNs, so the main site stays fast.
• Custom WooCommerce checkout. I built checkout logic that lets learners enter their own price and lets organisations buy group licences.
• Accessible design. I designed with high contrast, simple navigation and mobile-friendly layouts so every visitor can find their way easily.

Result Students go from a custom-price checkout straight into their course, with progress and certificates handled automatically, so the team has far less admin work.