UNLP Instituut

Client’s requirement

UNLP is a personal growth institute in the Netherlands offering NLP practitioner training, leadership courses and coach certification in several cities. They needed a site that organises a large training catalogue and guides different visitors toward enrolling.

My challenges

• A huge catalogue. Dozens of programmes with different dates, cities and levels could easily overwhelm visitors.
• Different types of visitors. Curious newcomers, committed students and corporate HR buyers all needed their own path.
• Speed under heavy use. Thousands of users checking schedules, downloading brochures and paying meant the site had to stay fast.

Solutions

• Smart filters. I built a filterable training overview so visitors can combine choices like NLP, Amsterdam and Weekend instantly.
• Low-pressure options. I added easy steps like Download Brochure and Book a Free Intake next to the full course purchase options.
• Performance tuning. I converted images to WebP, moved heavy scripts out of the way and set up caching to keep pages quick.

Result Automatic brochure downloads and location filters have reduced manual support work, and the team can now add courses and locations themselves.