eMedi

Client’s requirement

eMedi is a Romanian B2B marketplace where hospitals and clinics buy medical equipment, from imaging systems to daily consumables. They needed a WooCommerce store that makes a huge technical catalog easy to browse and buy from.

My challenges

• Dense technical specs. Medical devices come with long specification lists that purchasing teams must be able to scan and compare quickly.
• Two ways of buying. Small supplies can have a fixed price, but heavy machinery usually needs a custom quote instead of a normal checkout.
• Fast pages on mobile. Big product lists full of specs and images had to load quickly, even on phone networks.

Solutions

• Sorted by department. I grouped devices by clinical department, like Cardiology, Radiology and Emergency, so buyers go straight to what they need.
• Price or quote. Low-cost supplies show a clear price and checkout, while larger equipment shows a “Request an Offer” form instead.
• Lighter loading. I added lazy loading (images load only when you scroll to them), modern image formats and smaller scripts to keep search and filters quick.

Result The client now has a professional medical marketplace where buyers can go from checking a device to requesting a quote in a few steps, on desktop or phone.