Rebel in Bloom

Client’s requirement

Rebel in Bloom is a floral design studio for weddings, fashion editorials, brand events and art projects. They wanted a gallery-style website that impresses luxury clients and turns their interest into consultation bookings.

My challenges

• Big photos, fast pages. Large, high-quality floral photos are essential, but they can make the site slow.
• Standing out. The design had to feel unique and artistic, not like a standard template.
• Useful enquiries. Event enquiries needed to capture details like venue size, style and budget from the start.

Solutions

• Image optimisation. I used lazy loading, WebP images (a lighter image format) and smaller scripts so large photos load quickly.
• Editorial design. I created a minimal, magazine-style layout with strong typography and lots of white space.
• Guided enquiry form. I built a multi-field enquiry form that walks clients through their event brief step by step.

Result The site now shows the studio’s work beautifully while loading fast, and the enquiry form pre-qualifies leads before the first call.